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- mkt-320 - applied-consumer-behavior
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 320
Applied Consumer Behavior
Focuses on examining different types of consumers and their decision making processes, experiences and satisfactions in the marketplace. Emphasis is placed on factors that influence how consumers think, feel, and act
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 205 - Principles of Marketing
Min Grade: C
Min Grade: C