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Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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MKT 333
Global and Cultural Issues in Marketing
Focuses on an understanding of the global, societal, and cultural context of marketing, and the impact these factors have on the practice of marketing. Incorporates the development of the marketing mix in light of these contextual factors
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 205 - Principles of Marketing
Min Grade: C
Min Grade: C