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- mkt-392 - consumer-insights
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 392
Consumer Insights
Introduction to the role of research in marketing decision making including defining marketing research problems and objectives, research designs and methodologies, primary and secondary data collection, sampling techniques, data analysis, and data reporting
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 300 - Marketing Tools
Min Grade: C
Min Grade: C
and
MKT 205 - Principles of Marketing
Min Grade: C
Min Grade: C