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- mkt-480 - strategic-decision-making-in-marketing
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 480
Strategic Decision Making in Marketing
Development of advanced marketing decision-making skills and knowledge through planning and analysis of a marketing landscape
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
SPB 305 - Sports Marketing and Events Research
and
MKT 392 - Consumer Insights
and
MKT 320 - Applied Consumer Behavior