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- mkt-492 - advanced-marketing-research
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 492
Advanced Marketing Research
Development of advanced marketing research skills and knowledge through lecture/discussion and a field research study for a local non-profit organization. Open only to students in the marketing research track
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 392 - Consumer Insights
and
MKT 320 - Applied Consumer Behavior