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- mkt-620 - marketing-strategy
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 620
Marketing Strategy
Successful businesses evaluate their various environments and forge sustainable competitive advantages in the marketplace. It is critical to create a long-term strategy that builds, maintains, and ultimately grows market position. This course focuses on the evaluation of extant strategies and the creation and justification of alternative marketing strategies
Units: 2.0
Hours: 2 classroom + 0 lab/studio
Prerequisites:
MKT 605 - Marketing in Organizations