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- mkt-622 - marketing-analytics
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 622
Marketing Analytics
To properly design and engage marketing strategies, managers today need to understand the role that big data plays in the marketplace. In this course, you will be provided real-life examples of data and asked to develop and apply the appropriate insights needed to make a business decision
Units: 2.0
Hours: 2 classroom + 0 lab/studio
Prerequisites:
MKT 620 - Marketing Strategy