This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Kentucky
- Northern Kentucky University
- Course info
- mkt-640 - services-marketing
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 640
Services Marketing
Service marketing processes and service delivery systems; managing the seven Ps of services - product, price, place, promotion, people, processes, and physical facilities; role of technology in service delivery; managing service quality and recovery from service failures
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 625 - Marketing Management