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- mkt-650 - marketing-strategy-and-planning
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 650
Marketing Strategy and Planning
Factors and concepts in decisions about a firms long-term strategy to build, maintain, and grow its market position; skills and hands-on experience (through project work) in developing a long-term strategy, and a five-year annualized marketing plan implementing that strategy
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 625 - Marketing Management