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- mkt-660 - international-marketing
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 660
International Marketing
Concepts, perspectives, and analytical tools to assess opportunity and pre-pare marketing plans for a firms multi-country operations; researching cultures and customer behaviors in markets around the world; market analysis and planning in mature, growth, and emerging markets of the world; global marketing strategy and programs
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 625 - Marketing Management