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- pre-385 - public-relations-research-methods
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
PRE 385
Public Relations Research Methods
This course includes qualitative and quantitative research designs as related to public relations research, specifically teaching skills such as communication audits, issue tracking, use of external research services, media and clipping analysis, evaluating and reporting program effectiveness and evaluating counselor and staff performance
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
PRE 375 - Principles of Public Relations