This site uses cookies. By continuing to use this site, closing this banner, or clicking "I Agree", you agree to the use of cookies.
Read our cookies policy and privacy statement for more information.
Stand with UkraineDonate
- Home
- Kentucky
- Northern Kentucky University
- Course info
- pre-400 - public-relations-planning-and-account-management
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
PRE 400
Public Relations Planning and Account Management
This course facilitates the study and practice of consultative client- practitioner relations in public relations contexts. Account management and its various time-tracking and billing methods are kept in the foreground and considered for their likely influence throughout the client-practitioner lifecycle. Topics include inter-organizational relations, supply chain architectures, planning and budgeting, proposal writing and presentation, and business ethics
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
PRE 375 - Principles of Public Relations