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- psy-304 - consumer-psychology
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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PSY 304
Consumer Psychology
Psychological methods and concepts used to understand, explain, and predict the dynamics underlying, influencing, and determining consumer behavior; research methodology, individual and group influences, product attributes, promotional techniques, and consumer decision making
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
PSY 100 - Introduction to Psychology - SB