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- spb-305 - sports-marketing-and-events-research
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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SPB 305
Sports Marketing and Events Research
Sports Marketing will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they relate to the sports industry
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 205 - Principles of Marketing
Min Grade: C-
Min Grade: C-