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- spb-335 - event-planning-and-management
Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
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SPB 335
Event Planning and Management
A comprehensive look at factors to consider for successful event planning, marketing, and management. Topics will include analysis of event budgets, design and implementation of promotional campaigns, strategies for sponsorship program development, selection of facilities or venues, coordination of staffing needs, and key legal issues such as contracts
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
MKT 205 - Principles of Marketing
Min Grade: C-
Min Grade: C-