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Northern Kentucky University Course Info
Highland Heights, Kentucky
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
SPB 350
Revenue Generation in Sports and Events
Comprehensive overview of ticket sales, fundraising, donor relations, non-profit, premium seating, and sponsorship profession. Ethics and terminology in the field. Topics include major gift fundraising, annual funds, booster club organizations, priority seating programs, ticket and sponsorship sales cycle, the importance of prospect research, and process from relationship development to transaction
Units: 3.0
Hours: 3 classroom + 0 lab/studio
Prerequisites:
SPB 305 - Sports Marketing and Events Research
Min Grade: C-
Min Grade: C-
and
MKT 205 - Principles of Marketing
Min Grade: C-
Min Grade: C-