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- bus-0120 - introduction-to-marketing
Sierra College Course Info
Rocklin, California•
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Course Info
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BUS 0120
Introduction to Marketing
Explore the fundamental concepts, relationships, and structure necessary for an overall understanding of the field of marketing. Includes marketing research, identifying and selecting target markets, understanding consumer behavior, and making product, pricing, distribution, and promotion decisions. (CSU)
Units: 3.0
Hours: 54 lecture