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Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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ADV 263O
Advertising Copy and Design (online)
This course focuses on the creative end of advertising, including the actual presentation of advertisements. Harmony, consistency and effective use of colors, headlines, subheadlines, borders and amplification of the features, as well as advantages and benefits of the product/service, are emphasized. Students will be familiar with the creative competencies and skills needed in the formulation of effective campaigns in various media.
Units: 3.0