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- adv-429 - advertising-campaigns-online-
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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ADV 429
Advertising Campaigns (online)
This advanced course in advertising and promotion includes the application of marketing strategies and theories and the development of a complete, multimedia advertising campaign. Aspects covered include gathering primary and secondary marketing research data, establishing an integrated marketing strategy plan, developing creative exhibits in the strategy print and broadcast media and constructing a media traffic plan.
Units: 3.0
Prerequisites:
COM 230O - Graphics and Layout in Print Media (online)
and
MKT 229 - Principles of Integrated Marketing Communications (online)