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Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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ADV 462
Advertising Account Executive Seminar (online)
This course focuses on the business, management and sales aspects of the advertising field. Students will learn about the selling and marketing of advertising campaigns and obtain the management skills and competencies that are needed to implement effective advertising planning. Students will be familiar with the roles and responsibilities of executive producers and account executives in sales and management. This is a third-year course in the marketing program.
Units: 3.0