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- com-431 - organizational-branding-online-
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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COM 431
Organizational Branding (online)
In this course, students will examine how organizations brand themselves, as well as the role of branding in creating and disseminating communications. They will evaluate how audience needs and internal and external stakeholder requirements impact the development and maintenance of an organizations brand. Students will also gain hands-on experience in creating, building, and maintaining a brand.
Units: 3.0
Prerequisites:
COM 311 - Social Media Strategy (online)