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- mba-560 - marketing-and-strategy
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MBA 560
Marketing and Strategy
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
Units: 3.0
Prerequisites:
OL 500 - Human Behavior in Organizations
and
MBA 503 - Financial Reporting and Analysis
and
MBA 502 - Economics for Business
and
MBA 501 - Mathematics and Statistics for Business
and
MBA 610 - Business Law