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- mba-560o - marketing-and-strategy-online-
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MBA 560O
Marketing and Strategy (online)
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
Units: 3.0
Prerequisites:
MBA 503O - Financial Reporting and Analysis (online)
and
OL 500O - Human Behavior in Organizations (online)
and
MBA 501 - Mathematics and Statistics for Business (online)
and
MBA 520O - Accounting and Financial Analysis (online)
and
MBA 515O - Business Environment, Innovations and Entrepreneurship (online)
and
MBA 610O - Business Law (online)
and
MBA 502O - Economics for Business (online)