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- mkt-113 - introduction-to-marketing
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 113
Introduction to Marketing
This course examines the organization's functions for creating, communicating, and delivering value to customers. These functions, designed to meet customers' needs and organizational goals, include marketing research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.
Units: 3.0