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- mkt-205 - applied-marketing-strategies
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 205
Applied Marketing Strategies
Students will learn how the marketing mix is used to position a product or service for a specific target market by analyzing pricing, distribution, product development, and promotional strategies. By applying marketing and consumer research, students will generate informed recommendations. Students will also examine the impact of communications and distribution channels on marketing efforts.
Units: 3.0