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- mkt-225 - digital-marketing
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 225
Digital Marketing
This course is an introduction to business functions using Digital Marketing Technology such as the Internet, customer databases and information systems such as CRM and Demand Generation Systems. Topics focus on earned, paid, and owned media and the intersection on the three. There will be an emphasis on development of a digital marketing strategy and the impact on the business. Also, we will review the different types of channels.
Units: 3.0