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Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 229
Principles of Integrated Marketing Communications (online)
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
Units: 3.0
Prerequisites:
MKT 205O - Applied Marketing Strategies (online)
or
MKT 113O - Introduction to Marketing (online)