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- mkt-230 - retail-sales-promotion
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 230O
Retail Sales Promotion (online)
This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.
Units: 3.0
Prerequisites:
MKT 222 - Principles of Retailing (online)
and
MKT 205O - Applied Marketing Strategies (online)
or
MKT 113O - Introduction to Marketing (online)
and
MKT 113O - Introduction to Marketing (online)