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- mkt-239 - essentials-of-retail-management
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 239
Essentials of Retail Management
Retail business involves making strategic decisions in order to generate profit and remain competitive. Consumer involvement in retailing entails making prudent buying decisions in order to maximize value. This course examines retail business concepts such as Store operations, human relations, information technology, shopping center management, merchandising policies and industry trend analysis as well as factors influencing consumer buying decisions such as social, environmental and multi channels.
Units: 3.0