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Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 265O
Social Media & Marketing Communications (online)
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
Units: 3.0