MKT 310

Sales Negotiation

We negotiate every day with parents, landlords, employers, potential customers, service providers, and others. On a professional level, we negotiate to determine the price of products and services, salary and compensation, and much more. In this course, students have the opportunity to develop negotiation skills using a series of simulations and debriefings as well as video feedback skill-development software. Students engage in a variety of bargaining and negotiation processes which may be demonstrated in the form of Consumer-to-Consumer (C2C), Business-to-Consumer (B2C) or Business-to-Business (B2B) exercises. Students learn the principles, strategies, and tactics of effective negotiation all while developing and enhancing their individual and team negotiation skills.

Units: 3.0