MKT 320

Sales Team Leadership

Effective management of the sales function and the leadership of salespeople directly impacts the success of executing a go-to-market strategy and the company in general. Consequently, sales leaders must develop the basic competencies to effectively manage and lead a sales team to meet the overall goals of the organization. In this course, students have the opportunity to develop these valuable competencies using sales management simulations to make educated and sound business-related decisions regarding their sales team program. Students also complete a behavioral assessment as well as obtain certifications relevant to sales team leadership. Lastly, students create and execute a sales and talent strategy that supports both the companys marketing and business strategies.

Units: 3.0