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- mkt-337 - marketing-research
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 337O
Marketing Research (online)
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Units: 3.0
Prerequisites:
MKT 205O - Applied Marketing Strategies (online)
or
MKT 113O - Introduction to Marketing (online)
and
MAT 240O - Applied Statistics (online)
and
MKT 113O - Introduction to Marketing (online)