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- mkt-343 - consumer-misbehavior
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 343
Consumer Misbehavior
This course will explore current issues and problems that have been identified as culturally and/or legally unacceptable behaviors by consumers in the American society. The emphases will be on exploring the motivators of these behaviors, identifying the effects of these behaviors on various stakeholders, and analyzing current deterrent methods.
Units: 3.0
Prerequisites:
MKT 105 - Foundations of Marketing
or
MKT 113 - Introduction to Marketing