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- mkt-410 - digital-analytics
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.
MKT 410O
Digital Analytics (online)
Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.
Units: 3.0
Prerequisites:
MKT 315 - SEO vs. SEM (online)