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- mkt-605 - integrated-marketing-communications
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 605
Integrated Marketing Communications
This course is concerned with the development, evaluation, and implementation of integrated marketing communication strategies in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept.
Units: 3.0
Prerequisites:
MKT 500 - Marketing Strategies