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- mkt-618 - marketing-analytics
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 618O
Marketing Analytics (online)
This course will look at a number of quantitative tools and techniques and their application in a marketing context. The course will focus on understanding the relationship among marketing factors, variables, and the consumer. Students will learn how to analyze data in order to guide and support marketing related decisions.
Units: 3.0
Prerequisites:
MBA 501 - Mathematics and Statistics for Business (online)
or
OL 501O - Business Foundations (online)