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- mkt-620 - consumer-behavior-and-marketing
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 620
Consumer Behavior and Marketing
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
Units: 3.0
Prerequisites:
MBA 560 - Marketing and Strategy
or
MKT 500 - Marketing Strategies