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Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 635
Websites and Search Engine Marketing/ Search Engine Optimization (online)
Differentiate between search engine marketing (SEM) and search engine optimization (SEO). Analyze the benefits and limitations of SEM and SEO strategies and explain how marketers can use these tools for effectively reaching customers. Employ SEO tactics to develop marketing initiatives and recommend SEM strategies to optimize campaign efforts.
Units: 3.0