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- mkt-679 - advanced-marketing-research-and-analytics-capstone-online-
Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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MKT 679
Advanced Marketing Research and Analytics (Capstone) (online)
This course is the capstone for the Marketing Research and Analytics concentration. The course will use the background knowledge from the Marketing Analytics and Marketing Research courses to assess marketing strategies based upon the analysis and interpretation of consumer behavior data.
Units: 3.0
Prerequisites:
MKT 630 - Market Research (online)
and
MKT 618O - Marketing Analytics (online)