SPT 325

Sport Business Partnerships

This course will examine and explore sport business partnerships in detail. Both theoretical and applied perspectives will be used. An applied understanding of the different forms of sport business partnerships, their development process and strategic implications for firm strategy will be developed. The course will include learning the process of identification and selection of sport business partners via a due diligence discovery process. The what, why and how sport business partnerships are specifically relevant to the sport industry will be integrated into a semester long, team-based project. The course material will be presented using a combination of lecture notes, discussion forums, case analysis, and project interaction. Individual topics will be covered in their respective modules/weeks. Students will be encouraged to enhance the educational process by pursuing active self-learning in the development of projects, assignments and interaction with peers and the instructor.

Units: 3.0