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Southern New Hampshire University Course Info
Manchester, New Hampshire
Course Info
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SPT 608O
Sport Marketing and Media (online)
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
Units: 3.0