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Springfield College Course Info
Springfield, Massachusetts
Course Info
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BUSM 318
Advertising
The purpose of this course is to provide students with an understanding of the principles of advertising and marketing communications. The course explores the many facets of current advertising practices such as creative message strategy, media planning, and scheduling. Through lectures and assignments, students examine the many areas of consideration that managers must address in developing successful marketing communication plans
Units: 3.0
Prerequisites:
BUSM 221 - Principles of Marketing