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Springfield College Course Info
Springfield, Massachusetts
Course Info
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BUSM 345
Consumer Behavior
The purpose of this course is to provide students with an understanding of the consumer decision-making process. Through lectures and assignments, students will examine how managers may use their understanding of consumer tendencies to develop successful marketing strategies. The course is designed to be both descriptive, and that theories and concepts are discussed, and application oriented, in that case studies, in class exercises, and class projects are utilized
Units: 3.0
Prerequisites:
BUSM 221 - Principles of Marketing