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- busm-365 - sales-and-selling
Springfield College Course Info
Springfield, Massachusetts
Course Info
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BUSM 365
Sales and Selling
The course examines the role of the sales process in current business. The study is made of the components that make up the selling process from the early stages of the sale through closing the sale. Students analyze the importance of relationship selling to ensure long-term success. Assignments and in class exercises are utilized in order to allow students to better comprehend the principal after patience of selling. In addition, the issues involved in managing a sales force are addressed
Units: 3.0
Prerequisites:
BUSM 221 - Principles of Marketing