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Springfield College Course Info
Springfield, Massachusetts
Course Info
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BUSM 372
Services Business Managing and Marketing
This course examines marketing fundamentals and strategies for service organizations. The course will address a wide array of service marketing issues including: the elements of service quality, buyer behavior, managing the service encounter, the pricing of services, effective communication strategies for service organizations, the management of service employees, service blueprinting, marketing research concepts for services, and service error recovery strategies
Units: 3.0
Prerequisites:
BUSM 221 - Principles of Marketing