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- busm-425 - marketing-management
Springfield College Course Info
Springfield, Massachusetts
Course Info
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BUSM 425
Marketing Management
This course emphasizes the understanding navigation of modern marketing series. In this capstone course, marketing strategy is emphasized. The course is designed to provide the opportunity for critical analysis of real marketing problems. Course assignments. Allow students to apply marketing knowledge and develop their decision-making skills. The course generally features case study, group projects, and simulations
Units: 3.0
Prerequisites:
BUSM 221 - Principles of Marketing