PHED 645

Finance in Athletics

Principles of Marketing and Budgeting are presented that relate to the industry of sports and recreation in general, and more specifically to athletics at the interscholastic and intercollegiate levels. This course provides the student with basic knowledge and understanding of sports marketing, branding, promotions, and other marketing concepts historically and identifies current trends in these areas. Financial management principles will be presented related to strategic planning, along with the operational and capital budget planning process. The student will be challenged through active participation, research, and project development activities to apply marketing and budgeting concepts to the roles of athletic administrator

Units: 3.0