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Springfield College Course Info

Springfield, Massachusetts

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


SMRT 350

Marketing and Public Relations for Sport and Recreation Management

This course examines the application of marketing and public relation principles. Primary concepts include: public relations as a management function; the marketing, advertising, and research process; media relations; corporate sponsorship; communications and evaluation

Units: 3.0