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Tennessee Technological University Course Info
Cookeville, Tennessee
Course Info
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ATOU 4100
Direct Marketing for Agriculture and Human Ecology
Direct marketing shortens the marketing route and allows businesses to communicate with and deliver products directly to the consumer. This course will cover key elements of direct marketing in an agriculture and human ecology context, including retailing, merchandising, social media marketing and services marketing. Open to both majors and non-majors.
Units: 3.0
Hours: Lec. 3.